The name Just For You, is very special indeed! Named in honor of Jesi's mother, Gaylene Lalum, who passed away from cancer in 2003. Growing up, Jesi would frequently travel around Montana with her mother, going to craft shows where they sold jewelry and crafts her mother made by hand. Her mother's business name was Just For You! Jesi couldn't imagine a more perfect name to honor such a special woman in her life!